Marketing Services
Every business has different needs and requirements - and my services are designed to work for you at every level of business scale.
Strategy & Planning
Marketing starts as an idea. An idea expanded into a concept becomes the beginnings of a plan. A plan wrapped around research delivers as a strategy. Whether you are needing insight on where you are now, or where you want to go, there’s a solution to suit your needs.
If you’re not sure on what you need, book in a no obligation discovery call to understand what next best steps you can take.
Marketing Strategy
Like any journey you take, it pays to have an itinerary for the road ahead. Marketing can be more effective for your business when you have a clear plan.
A marketing strategy will give you:
• the clarity of knowing who you will engage with,• the channels that will be used to reach out to your ideal customers,• the content ideation to deliver solutions for your customers’ problems across your digital presence
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Marketing Audit
Do you already have some marketing campaigns running? Feel like they’re not exactly delivering on the results you thought or were promised? This can be where seeking a second opinion through an audit can be helpful for diagnosis… and potentially validate your feelings.
You will have an outline from a senior marketing practitioner’s view of your accounts, offering you a clear outline of where you stand against your competitors, what could be improved, and recommendations to help get the most out of your marketing dollars.
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Fractional Marketing Management
Is your marketing starting to get a bit heavy to manage? You feel that you’re needing a dedicated marketing resource but not yet ready to commit to making a part-time or full-time position? Or perhaps you have been burned by agencies in the past and feel hesitant to use them again?
Fractional Marketing Management gives you access to a senior-level marketing manager, with 18+ years of experience. I handle the strategy, and the execution, all in a simple monthly fee that costs you up to 60% less than hiring for an equivalent senior role.
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Implementation & Execution
A great plan or strategy doesn’t work well without the work being done. I can be the execution cog in your marketing machine. As a result, you can rest assured that things are done to a high quality standard, and that results are measurable for you to know what’s working and what’s not.
Whether you need an expert pair of hands, or extra support for your team to handle the campaigns, get in touch to give your business the boost it deserves.
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Marketing Coaching
For some businesses, you don’t need someone to handle the ‘doing’ work - but you would like to have some degree of oversight from an expert who knows the tools.
Coaching gives you the confidence working within the platforms. Whether it is mastering the many campaign types in Google Ads, or trying to understand what on earth those numbers mean in Google Analytics, each coaching session is tailored to your needs and level of experience.
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Marketing Support
What might be seen more as the typical marketing agency fee, Marketing Support is designed to give you exactly that - no-frills support for your marketing efforts. You give me the plan, and I turn your plan into a digital marketing reality.
You get dedicated hours each month towards building up your digital business presence. How we choose to use those hours in any month is entirely up to you - go all in on one service, or split it across multiple.
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Google Ads
As the world’s most popular search engine, Google Ads can be a great starting point for businesses. There are a range of different campaign options to suit your marketing objectives and deliverable outcomes.
From lifting brand awareness, to increasing sales or driving leads, Google Ads has a solution.
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META Ads
Advertising to customers across Facebook or Instagram is made possible through Meta Ads. With key audience targeting options, you can be selective of the type of customers you reach through these two prominent social media platforms.
Drive traffic to your website, boost engagement with your profile or page, or capture leads and sales through advertising from rich visual creatives.
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